CLIENT: STV
PROJECT: Brand Identity

STV decided to add a culture-based channel to its network portfolio.
This new channel would broadcast a mix of STV and syndicated programming from international broadcasters like the BBC and the National Geographic Channel. The core aim of the channel was to broaden the cultural horizons of the Saudi viewer.

Our concept for the idents involved creating a ‘virtual art gallery’ where imagery from the world was reflected onto giant slim vertical screens. We created five idents to match the five content that the channel would be showing: History, Science, Nature, Art and Culture and a generic channel ident.

We also delivered a full on-screen presentation package.

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History Ident

Science Ident

Arts and Culture Ident

Generic Ident