Work » Broadcast Branding » STV
PROJECT: Channel Branding
STV1 is STV’s flagship channel, showing a mix of news, entertainment, sport and religious programming.
As the kingdoms first ever television channel it needed to reflect the growing confidence of a country which is becoming a major player on the global stage.
We developed a positioning to re-establish the channel in the minds of Saudi viewers as:
“Kingdom’s number one channel”
Reinforcing the channel’s relevance to its audience and the quality of its programming, we developed a new visual identity based on the simple and elegant Arabic numeral ‘1′.
We extended this new identity through a set of idents that encapsulate the tone of a modern and progressive Saudi Arabia, brimming with ambition and pride.
If you’d like to have a chat with us about your brand we’d love to hear from you
On Screen Presentation
Uploaded by: Turquoise
Date: July 15, 2010