CLIENT: STV
PROJECT: Channel Branding

STV1 is STV’s flagship channel, showing a mix of news, entertainment, sport and religious programming.

As the kingdoms first ever television channel it needed to reflect the growing confidence of a country which is becoming a major player on the global stage.

We developed a positioning to re-establish the channel in the minds of Saudi viewers as:

“Kingdom’s number one channel”

Reinforcing the channel’s relevance to its audience and the quality of its programming, we developed a new visual identity based on the simple and elegant Arabic numeral ‘1′.

We extended this new identity through a set of idents that encapsulate the tone of a modern and progressive Saudi Arabia, brimming with ambition and pride.

If you’d like to have a chat with us about your brand we’d love to hear from you

Idents

On Screen Presentation