CLIENT: Saudi Telecom
PROJECT: Brand identity
Saudi Telecom Company (STC) is Saudi Arabia’s national telecommunications provider. It has over 12 million subscribers and covers 98% of the KSA’a telecoms needs, making it the 4th largest company in Saudi Arabia as well as one of the world’s most prominent telecoms providers.
STC engaged us to help them to reposition themselves in the domestic market and also create a robust brand to help to establish themselves as a global multi-play operator.
We developed a vibrant and dynamic visual identity for STC taking the proposition ‘we revolve around you’as our starting point. The rebrand was delivered across STC’s international territories in a phased campaign and, moving forward from here, we also developed new marketing templates and guidelines for STC’s advertising, retail and web agencies.
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Uploaded by: Turquoise
Date: March 22, 2010