3rd Wednesdays

Rugby Branding » 3rd Wednesdays

By: NickC on September 22, 2011

Every 3rd Wednesday of the month, one member of the Creative team provides a delicious, home-baked pie for everyone to enjoy whilst another member of the team delivers a lunchtime lecture to share insight and provoke discussion

Tēnā koutou pie enthusiasts!

This month we held our twelfth 3rd Wednesdays event, which, after a quick consultation with the Gregorian calendar, means that this was our club’s first birthday!

Taking the hugely significant importance of this occasion deftly upon his chin, the pies this month were lovingly baked by our ‘Resident Social Media Assassin’ Steve Spicer who, after being heard to utter the now typical statement of pre-emptive apology, that he’s “never made a pie in his life…blah blah”, provided us with two ‘All-Day Breakfast’ pies for our approval. The meat option was brimming with bacon whilst the veggie alternative fairly quivered with Quorn.

What made this month’s pies extra great was the fact that this was a pie you could hold as a slice without fear of its contents tumbling out in your hand. Ideal food for if you were watching…oh I don’t know, the rugby world cup! But more on that later.

The pies recipes were created by Tom Bridges who had made them whilst working on ‘The Big Breakfast’ with Chris Evans. The recipe is below and can also be found among many others in Tom bridges’ Pie Society:

The filling:

225g Grilled crispy bacon
225g Cooked Cumberland sausage (sliced)
6 eggs
1 black pudding
1 large king edward potato
50ml double cream
Fresh parsley
salt/pepper

The pastry

jus-rol shortcrust pastry

The method:

Pre-heat the oven to 200ºC / 400ºF / gas mark 6.
Lightly grease a 20 cm / 8 inch non-stick pie tin and roll out the pastry to line it.
Place all the fi lling ingredients into a large bowl and blend them thoroughly, season with sea salt and freshly milled black pepper. Place the mixture onto the pastry in the pie tin, sprinkle with freshly chopped parsley and put on the pastry lid. Wash the top with a little egg and milk and bake in the centre of the oven for 35 minutes. DONE!

Once we had all settled down and finished fighting over the last slice, everyone was treated to not only a branding lecture from our Executive Creative Director, Gareth Mapp but also quite a substantial history lesson to boot.

Initiating his talk with “There are three things I love. History, Identity…and Rugby”, we were then lectured on the history of the sport, representations of national identity within the game and how international teams build a brand image. Did you know that the game is pre-Roman? We certainly didn’t!

Gareth focused on ten of the top rugby-playing nations and broke each down into a branding ‘kit of parts’ to demonstrate how each nation has developed their own brand identity. However, for the purpose of illustration, we only have space to reproduce the slides covering the England squad. I’m sure that Gareth, a proud Welshman, wouldn’t object…

So there we have it! Year one under the belt and another wonderful 3rd Wednesdays event.
If you’ve been following these posts throughout the past year perhaps you could leave a comment below and let us know what you’ve enjoyed. If not, you can catch up on them all here . The year ahead promises pastry aplenty.

See you next time!

And for all you rugby fans out there; COME ON ENGLAND!

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“Every 3rd Wednesday of the month, one member of the Creative team provides a delicious, home-baked pie for everyone to enjoy whilst another member of the team delivers a lunchtime lecture to share insight and provoke discussion.”