CLIENT: Saudi Equestrian Team
PROJECT: Brand Creation

We were tasked with developing a brand for the Saudi National Equestrian Team that would give them a strong and engaging presence that would encourage public support and instill national pride.

Saudi Arabia is globally-renowned for its horsemanship, but Equestrianism had not managed to carve a successful niche in the minds of the Saudi public, despite the Equestrian Team’s many successes both at home and abroad.

Our research into the significance of the horse in Arabic history led us to a traditional poem which we then took as our conceptual starting point for the Saudi Equestrian brand:

“Allah created the Arabian horse from the four winds; spirit from the North, strength from the South, speed from the East, intelligence from the West. While doing so, he exclaimed, I give thee flight without wings”.

The brand marque was created as a calligram and contains four words; spirit, strength, speed and intelligence. The visual language of the brand represents the wind currents created by the movement of the horse.

If you’d like to have a chat with us about your brand we’d love to hear from you

Exhibition banners
>

Exhibition stand

iPhone app

Book design

Training kit

Vehicle livery

Exhibition panels

Corporate film

Brand guidelines