Saudi Equestrian | Spirit And Strength
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Story
Our services were engaged to develop a brand identity for the Saudi National Equestrian Team that would give them a strong and engaging presence that would encourage public support and instill national pride.
We found our creative inspiration in a traditional Arabic poem ~
“Allah created the Arabian horse from the four winds; spirit from the North, strength from the South, speed from the East, intelligence from the West. While doing so, he exclaimed, I give thee flight without wings”.
The brand marque was created as a calligram and contains four words; spirit, strength, speed and intelligence - all qualities of the horses and riders of Saudi Equestrian.
We found our creative inspiration in a traditional Arabic poem ~
“Allah created the Arabian horse from the four winds; spirit from the North, strength from the South, speed from the East, intelligence from the West. While doing so, he exclaimed, I give thee flight without wings”.
The brand marque was created as a calligram and contains four words; spirit, strength, speed and intelligence - all qualities of the horses and riders of Saudi Equestrian.
