du | An Introduction

When a new quad-play telecoms company was being prepared to launch against the UAE's unchallenged incumbent telecoms provider, we were tacked with creating the entire brand from the ground up and deliver an effective launch strategy to introduce it to the market.

The du brand was an immediate success, attracting over a million subscribers within nine months of its launch, being nominated for a Design Week Benchmarks Award and winning Best Brand at the World Telecoms Awards.