Work » Broadcast Branding » STV

STV | Precision Sports

CLIENT: STV
PROJECT: Channel brand identity

STV Sport targets the ‘playstation generation’, media-savvy young men with a passion for sport. The brand positioning ‘Precision Sports Broadcasting’ was developed to reflect the contemporary tone of sports broadcasting, wherein detailed analysis, cutting-edge technology and conflicting opinions are all part of the mix.

For the visual identity we combined stunning sports imagery with integrated analytical graphics.

To equip STV to deliver a consistently high-standard in contemporary sports coverage we developed a fully dynamic programme presentation and promotion system installed fully on VIZRT.

Our work on STV Sports earnt us Silver in the Best On-Air Ident category at the PromaxBDA Arabia awards in 2011.

If you’d like to have a chat with us about your brand we’d love to hear from you

Project development film

Channel idents
STV_SPORT_4

STV_SPORT_3

STV_SPORT_5

STV_SPORT_6

On-screen presentation
STV_SPORT_8

STV_SPORT_9

STV_SPORT_10

STV_SPORT_11

STV_SPORT_12

STV_SPORT_13

Advertising
STV_SPORT_1

Website
STV_SPORT_15_b


Uploaded by: Turquoise
Date: March 21, 2011

What our clients say

They are bright, original, committed and practical. We consider them part of us.
Assad Abu Al Jadail
CEO, Creative Edge