CLIENT: STV
PROJECT: Channel brand identity

STV Sport targets the ‘playstation generation’, media-savvy young men with a passion for sport. The brand positioning ‘Precision Sports Broadcasting’ was developed to reflect the contemporary tone of sports broadcasting, wherein detailed analysis, cutting-edge technology and conflicting opinions are all part of the mix.

For the visual identity we combined stunning sports imagery with integrated analytical graphics.

To equip STV to deliver a consistently high-standard in contemporary sports coverage we developed a fully dynamic programme presentation and promotion system installed fully on VIZRT.

Our work on STV Sports earnt us Silver in the Best On-Air Ident category at the PromaxBDA Arabia awards in 2011.

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