Work » Broadcast Branding » STV
PROJECT: Channel brand identity
STV Sport targets the ‘playstation generation’, media-savvy young men with a passion for sport. The brand positioning ‘Precision Sports Broadcasting’ was developed to reflect the contemporary tone of sports broadcasting, wherein detailed analysis, cutting-edge technology and conflicting opinions are all part of the mix.
For the visual identity we combined stunning sports imagery with integrated analytical graphics.
To equip STV to deliver a consistently high-standard in contemporary sports coverage we developed a fully dynamic programme presentation and promotion system installed fully on VIZRT.
Our work on STV Sports earnt us Silver in the Best On-Air Ident category at the PromaxBDA Arabia awards in 2011.
If you’d like to have a chat with us about your brand we’d love to hear from you
Project development film
Uploaded by: Turquoise
Date: March 21, 2011