CLIENT: BBC Sport
PROJECT: Brand Film

“If you want high living, fast living, then this is the name of the place and this is the name of the game.”

The BBC holds the broadcasting rights to the entire Formula 1 Racing calendar in the UK.

Prior to the race, a short film is often screened to set the tone and context of the event as well as building anticipation for the million-strong motor racing fans who are watching worldwide.

We pitched a concept to the BBC for the biggest spectacle on the F1 calendar: the Monaco Grand Prix.

Our concept for the Monaco Grand Prix focused on the parallels between the high-stakes world of Formula 1 and the glamour and intrigue of the casinos that are synonymous with Monaco.

The sequence features BBC presenter Jake Humphrey who was filmed in a chroma-key green studio, and then immersed in a graphically rendered environment of tumbling dice, cascading cards and kaleidoscoping racecars to evoke the stylised chic of vintage European poster design.

Our F1 Monaco Grand Prix 2011 film won the Royal Television Society Award for Graphic Design – Programme Content Sequences.

For the curious, here’s a little behind the scenes glimpse of the filming process:

If you’d like to have a chat with us about your brand we’d love to hear from you

The music on the ‘Making of’ film is ‘Brand New Watusi’ by Quantic.