CLIENT: STV
PROJECT: Programme Branding

STV Sports launched a new magazine-style sports programme called Al Malib, or ‘The Stadium’, in February this year.
The new show, whilst covering a range of sporting topics, is predominantly football-focused, reflecting the interests of the majority of Saudi sports fans.

Editorially, the programme is a mix of reports, analysis, discussion and interviews with sports personalities.

Our visual conceptual we focuses on the centre-circle of a football pitch. Our idea was to generate a pulsing, futuristic sport hub stadium into which all of the latest match data and info-graphics meets.

We created the opening and closing titles for the programme as well as all of the in-show graphics and on-screen presentation.

If you’d like to have a chat with us about your brand we’d love to hear from you

Stills