Netflix Expand Their UK Offer
By: Steve on September 3, 2012
Ahead of the official announcement, The Telegraph is reporting that Freesat set-top box users will soon notice the introduction of a dedicated Netflix portal to a 1-month free trial providing them with access to unlimited streaming movies and TV shows.
Netflix have been openly gunning for BSkyB’s share of the UK market since launching in January this year and have, so far, attracted roughly 1 million UK subscribers.
Naturally, they’ll be looking to convert as many of Freesat’s 3 million customers into Netflix subscribers as possible through this new partnership.
As a brand, Netflix have entered the British market with confidence and have been clear about their offer – giving audiences access to their favourite films and TV shows at a lower cost than the competition.
It’ll be interesting to see how much ground Netflix have gained on BSkyB a year from now.