Brands Experiment With Social Ads

Brands Experiment With Social Ads

By: Steve on September 5, 2012

Social video platform Showyou will allow advertisers to show users video ads alongside other video content.

Showyou is a social video platform, aggregating video content that has been shared online by users contacts across social networks.

Introducing Showyou.com from Showyou on Vimeo.

This new partnership with OMD means that Showyou can offer brands the opportunity to deliver targeted, relevant advertising to create a more seamless marketing experience.

“What Showyou does for us is it allows us to find the space that our clients love where there is a blending of advertising and content.” – Mark Hall, CEO of Showyou

Doritos, Levi’s, Monster, Showtime and Mountain Dew are among the first brands to sign up to the trial, which will initially run for 90 days.

Levi’s plan to run 30-second TV ads alongside regular Showyou videos, as well as original made-for-web content, to find out which approach connects better with Showyou users.

Ted Gilvar, chief global marketing officer at Monster.com acknowledges the changing trends in online advertising:

“There is fatigue with traditional banner ads. People are voting with their time and attention, and they only give their time and attention to things that are worth consuming.”

With social sharing increasingly revolving around visual content, this may be the step forward in online advertising that marketers have been looking for.

Source: New York Times