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Creating the essence of communications Rebranding one of the world’s largest Telecoms operators was an exciting prospect. Changing customer’s attitudes to a brand that they had grown up with as well as placing the new brand on the world stage was always going to be a challenge. See how we managed it….. 18 September 2008 : Saudi Telecom Redefining telecoms in the UAE Being a new entry into a monopolised market, du needed to be perceived as more than just a new telecoms service. It needed to make an impact, to shake up the competition. See how we achieved this and a lot more... 27 June 2008 : du Re-inventing a state monopoly Merging four state run monopolies into one single, forward-looking company was a challenging task. Changing customers' attitudes and behaviours that had been built over generations became even harder. See how we changed the face of communications in Malta forever... 27 June 2008 : Go

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