du is a telecom operator providing mobile, fixed-line, broadband and IPTV services for homes and businesses across the United Arab Emirates.

When they launched in 2007, du was the UAE's first new entrant in the telecoms market since 1976 – when Etisalat, the state-owned telco provider, was launched.

We were appointed to create a full brand identity solution with supporting launch strategy that would inspire consumers in the UAE to join du.