The City of Imagination is a brand new children's book festival inside King Abdullah Economic City (KAEC) – a brand new city state on the Eastern shores of The Red Sea, and the largest privately-funded new city in the world.

As part of their ongoing commitment to the next generation of Saudi citizens, KAEC wanted to hold a book fair for publishers to showcase their titles and broaden the range of reading choices available to children in KAEC and the surrounding areas.

We had already created many of the identities within the KAEC family of brands, so we were the natural choice to bring the book festival's identity to life.