Blog » Transmedia
CBS Connects With Viewers
Posted by: Steve on 04:09pm, 11.05.12
CBS launched a new Social TV platform this week that they say will take their viewer engagement to the next level.
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Channel 4 Launching Social-Driven Channel
Posted by: Steve on 10:44am, 13.03.12
Channel 4 has announced plans to launch a new social media-driven channel.
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TV Loses UK Consumer Crown
Posted by: Steve on 10:33am, 12.03.12
A new study by Deloitte has revealed that the television has been knocked off the number one spot as most favourite piece of technology for the first time.
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Brands Still Learning
Posted by: Steve on 04:56pm, 02.03.12
A new study into the qualities that define consumers brand choices and the areas where marketing opportunities still remain to be explored.
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Broadcasting on All Channels
Posted by: Steve on 01:49pm, 07.02.12
The Grammy’s have partnered with CBS this year to deliver interactive content via web and mobile to enhance the viewer experience.
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The Like Button in Real Life
Posted by: Steve on 04:34pm, 06.02.12
Brand owners are exploring ways to enhance their brand profile through consumers social networks.
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It Costs (relatively) Nothing To Be Social
Posted by: Steve on 10:43am, 02.02.12
Proctor & Gamble’s CEO highlights the value of advertising through digital channels as the ad agency seeks to moderate budgetary spending.
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BSkyB Launching New IPTV Service
Posted by: Steve on 01:41pm, 31.01.12
BSkyB has announced plans to launch an internet television service providing movies on demand to any customer on a broadband connection.
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UK Brands Missing the Mobile Revolution
Posted by: Steve on 12:33pm, 31.01.12
A new study shows that only 20% of companies have optimised their websites for mobile engagement.
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UK Happy To Pay For VOD
Posted by: Steve on 03:54pm, 24.01.12
A recent study has shown that almost two-thirds of consumers in the UK would be happy and willing to pay to stream movies online.
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