Blog » Transmedia
CBS Connects With Viewers
Posted by: Steve on 04:09pm, 11.05.12
CBS launched a new Social TV platform this week that they say will take their viewer engagement to the next level.
ReadChannel 4 Launching Social-Driven Channel
Posted by: Steve on 10:44am, 13.03.12
Channel 4 has announced plans to launch a new social media-driven channel.
ReadTV Loses UK Consumer Crown
Posted by: Steve on 10:33am, 12.03.12
A new study by Deloitte has revealed that the television has been knocked off the number one spot as most favourite piece of technology for the first time.
ReadBrands Still Learning
Posted by: Steve on 04:56pm, 02.03.12
A new study into the qualities that define consumers brand choices and the areas where marketing opportunities still remain to be explored.
ReadBroadcasting on All Channels
Posted by: Steve on 01:49pm, 07.02.12
The Grammy’s have partnered with CBS this year to deliver interactive content via web and mobile to enhance the viewer experience.
ReadThe Like Button in Real Life
Posted by: Steve on 04:34pm, 06.02.12
Brand owners are exploring ways to enhance their brand profile through consumers social networks.
ReadIt Costs (relatively) Nothing To Be Social
Posted by: Steve on 10:43am, 02.02.12
Proctor & Gamble’s CEO highlights the value of advertising through digital channels as the ad agency seeks to moderate budgetary spending.
ReadBSkyB Launching New IPTV Service
Posted by: Steve on 01:41pm, 31.01.12
BSkyB has announced plans to launch an internet television service providing movies on demand to any customer on a broadband connection.
ReadUK Brands Missing the Mobile Revolution
Posted by: Steve on 12:33pm, 31.01.12
A new study shows that only 20% of companies have optimised their websites for mobile engagement.
ReadUK Happy To Pay For VOD
Posted by: Steve on 03:54pm, 24.01.12
A recent study has shown that almost two-thirds of consumers in the UK would be happy and willing to pay to stream movies online.
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