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><channel><title>Turquoise Branding</title> <atom:link href="http://www.turquoisebranding.com/feed/" rel="self" type="application/rss+xml" /><link>http://www.turquoisebranding.com</link> <description>Turquoise Branding &#124; Brand Strategy, Design and Marketing</description> <lastBuildDate>Fri, 24 May 2013 16:43:22 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2.1</generator> <item><title>Cinemagic 4D</title><link>http://www.turquoisebranding.com/2013/blogs/studio/05/17/rebrand-work-in-progress-cinema-4d/</link> <comments>http://www.turquoisebranding.com/2013/blogs/studio/05/17/rebrand-work-in-progress-cinema-4d/#comments</comments> <pubDate>Fri, 17 May 2013 11:00:39 +0000</pubDate> <dc:creator>Steve</dc:creator> <category><![CDATA[Studio]]></category> <category><![CDATA[C4D]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18956</guid> <description><![CDATA[Snapshots of a work in progress currently coming together in the Motion Branding department.]]></description> <content:encoded><![CDATA[<p>Users of <a
href="http://www.maxon.net/en/home.html" title="Maxon official website - makers of Cinema 4D" target="_blank">MAXON CINEMA 4D</a> will appreciate these work in progress snapshots from a rebrand that we&#8217;re currently in the middle of. Non-users of CINEMA 4D will have to trust me: it&#8217;s looking great!</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/05/wip-cinema4d-2.jpg" alt="Rebrand WIP screenshot Cinema 4D" title="Rebrand WIP screenshot Cinema 4D" width="620" height="350" class="aligncenter size-full wp-image-18958" /></p><p>There&#8217;s a lot of love for Cinema 4D here in our Motion Branding team. If you want to share the love, you can connect with the team any time <a
href="https://twitter.com/TurquoiseMotion" title="Turquoise Branding's Motion Design team on Twitter">on Twitter</a>.</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/05/wip-cinema4d-3.jpg" alt="Rebrand WIP screenshot Cinema 4D" title="Rebrand WIP screenshot Cinema 4D" width="620" height="348" class="aligncenter size-full wp-image-18959" /></p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/blogs/studio/05/17/rebrand-work-in-progress-cinema-4d/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Photographer &#124; Carl Kleiner</title><link>http://www.turquoisebranding.com/2013/blogs/inspiration/04/15/photographer-carl-kleiner/</link> <comments>http://www.turquoisebranding.com/2013/blogs/inspiration/04/15/photographer-carl-kleiner/#comments</comments> <pubDate>Mon, 15 Apr 2013 13:54:47 +0000</pubDate> <dc:creator>Laura</dc:creator> <category><![CDATA[Inspiration]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18925</guid> <description><![CDATA[Stockholm-based photographer and image-maker Carl Kleiner is a master of colour and composition.]]></description> <content:encoded><![CDATA[<p>Stockholm-based photographer and image-maker Carl Kleiner is a master of colour and composition. A mysterious character, with no biographical information on his website or blog, Carl defines himself only by his work and his insightful <a
href="http://www.carlkleiner.com/Diary" title="Carl Kleiner's Photographic Diary" target="_blank">photographic diary</a>. His client list is impressive, creating work for a range of clients from IKEA and SONY, to Wallpaper magazine and Creative Review.</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/carl-kleiner-flos-1.jpg" alt="Carl Kleiner&#039;s photography for Flos" title="carl-kleiner-flos-1" width="620" height="413" class="aligncenter size-full wp-image-18930" /></p><p>This series of images above was created for the lighting company <a
href="http://www.flosusa.com/" title="Flos » artistic creative innovative lamps." target="_blank">FLOS</a>. Kleiner’s confident composition perfectly reflects FLOS’s ‘Flosophy” which is described as being ‘iconic’, ‘inventive’ and with ‘strong symbolic appeal’.</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/carl-kleiner-flos-2.jpg" alt="More of Carl Kleiner&#039;s photography for Flos" title="carl-kleiner-flos-2" width="620" height="413" class="aligncenter size-full wp-image-18931" /></p><p>Kleiner&#8217;s personal work (below) ‘lollipops’ shows the playful side to his work. Again, the compositions are highly creative, and the use of lighting and contrasting tones gives personality to his inanimate subjects.</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/carl-kleiner-lollipops.jpg" alt="Carl Kleiner personal project &#039;Lollipops&#039;" title="carl-kleiner-lollipops" width="620" height="296" class="aligncenter size-full wp-image-18934" /></p><p>Finally, these images created for IKEA deserve <a
href="http://www.turquoisebranding.com/2011/blogs/01/10/ikea-homemade-is-best/" title="IKEA – Homemade Is Best | Turquoise Branding Blog">another mention</a>; the perfectly poised elements work harmoniously together to create pleasing symmetrical patterns.</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/carl-kleiner-ikea-1.jpg" alt="Carl Kleiner Ikea photography" title="carl-kleiner-ikea-1" width="620" height="406" class="aligncenter size-full wp-image-18936" /></p><p>An overall sense of order and perfection shines through, and for some odd reason (possibly because I have a touch of OCD), leaves me with a happy feeling and an unbearable urge to rearrange my dining table.</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/carl-kleiner-ikea-2.jpg" alt="More of Carl Kleiner&#039;s Ikea photography" title="carl-kleiner-ikea-2" width="620" height="406" class="aligncenter size-full wp-image-18937" /></p> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/blogs/inspiration/04/15/photographer-carl-kleiner/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>BBC Launches Stagebox</title><link>http://www.turquoisebranding.com/2013/blogs/transmedia/04/10/bbc-launches-stagebox/</link> <comments>http://www.turquoisebranding.com/2013/blogs/transmedia/04/10/bbc-launches-stagebox/#comments</comments> <pubDate>Wed, 10 Apr 2013 15:52:36 +0000</pubDate> <dc:creator>Steve</dc:creator> <category><![CDATA[Transmedia]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18897</guid> <description><![CDATA[The BBC launched a device that enable broadcast production to be put directly onto the Internet.]]></description> <content:encoded><![CDATA[<p>The BBC has launched a bolt-on device that enables full end-to-end broadcast production to go directly onto the Internet.</p><p><a
href="http://stagebox.tv/" title="Stagebox by BBC Research and Development" target="_blank">Stagebox</a> attaches to the back of a regular broadcast-standard camera  and creates a fully-connected set-up that moves HD content over standard IP networks to connect multiple cameras, microphones and feeds directly to the editing process.</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/bbc-stagebox1.jpg" alt="bbc stagebox device attached to the back of a camera" title="bbc stagebox device" width="620" height="415" class="aligncenter size-full wp-image-18907" /></p><p>From a production standpoint this is very exciting because it has the potential to streamline the production workflow immeasurably.</p><p>If we&#8217;re understanding this right, with Stagebox broadcasters will be able to stream HD video content directly between news agencies and post-production services, enabling them to replace older systems where content is bounced across satellites from a Mast Control Room, or getting a runner or courier to get tapes across town.</p><p>News broadcasters may now be able to escape the 90’s and take one giant leap into the 21st century.</p><p>Source: <a
href="http://www.rapidtvnews.com/index.php/nab-2013-bbc-makes-commercial-launch-of-stagebox.html" title="NAB 2013: BBC makes commercial launch of Stagebox" target="_blank">RapidTV News </a></p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><p>If you&#8217;d like to know more about the services that Turquoise Branding offer to broadcasters &#8211; <a
href="http://www.turquoisebranding.com/contact/" title="Contact Turquoise Branding">contact us</a> today!</p> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/blogs/transmedia/04/10/bbc-launches-stagebox/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>For The Man Who Eats Everything</title><link>http://www.turquoisebranding.com/2013/blogs/04/05/gareth-mapp-birthday-2013/</link> <comments>http://www.turquoisebranding.com/2013/blogs/04/05/gareth-mapp-birthday-2013/#comments</comments> <pubDate>Fri, 05 Apr 2013 11:33:40 +0000</pubDate> <dc:creator>Steve Shaw</dc:creator> <category><![CDATA[Blogs]]></category> <category><![CDATA[Studio]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18873</guid> <description><![CDATA[We are celebrating the birthday of our Exeutive Creative Director Gareth Mapp!]]></description> <content:encoded><![CDATA[<p>We are celebrating the birthday of our Exeutive Creative Director <a
href="http://www.linkedin.com/profile/view?id=50491551&#038;authType=NAME_SEARCH&#038;authToken=kiBm&#038;locale=en_US&#038;srchid=6445b497-f22e-4842-98c0-1624eab3bf5a-0&#038;srchindex=1&#038;srchtotal=3&#038;goback=%2Efps_PBCK_*1_Gareth_Mapp_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&#038;pvs=ps&#038;trk=pp_profile_name_link " title="Gareth Mapp on Linkedin" target="_blank">Gareth Mapp</a>.</p><p>Normally this means we get a cake in, but Gareth happens to be a man who loves to push the boundaries of his culinary palette. Taking this fully onboard, we created an eclectic mix of dishes for him, fusing Japanese cuisines with his native Welsh favourites in a Bento box full of unique delights for him to devour.</p><p><img
class="aligncenter size-full wp-image-18877" title="gareth-mapp-turquoise-branding-birthday" src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/gareth-mapp-turquoise-branding-birthday.jpg" alt="Gareth Mapp enjoying Welsh-Asian fusion food on his birthday" width="620" height="413" /></p><p>Check out the menu and photos below to get a flavour of dishes. It&#8217;s interesting to say the least:</p><p>Menu design by Charlie Farncombe:</p><p><img
class="aligncenter size-full wp-image-18878" title="golden-dragon-menu-cover" src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/golden-dragon-menu-cover.jpg" alt="Golden Dragon Menu Cover, designed by Charlie Farncombe" width="620" height="413" /></p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/golden-dragon-menu-interior.jpg" alt="Golden Dragon Menu Interior, designed by Charlie Farncombe" title="golden-dragon-menu-interior" width="620" height="413" class="aligncenter size-full wp-image-18879" /></p><p>The dishes:</p><p>Crumbled Caerphilly muddle with Shin Ramyun noodles in a spicy sauce</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/caerphilly-cheese-shin-ramyun-noodles.jpg" alt="caerphilly-cheese-shin-ramyun-noodles" title="caerphilly-cheese-shin-ramyun-noodles" width="620" height="414" class="aligncenter size-full wp-image-18880" /></p><p>A medley of Burry Port cockles and fish skins in a chilli and vinegar jus</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/cockles-and-fish-skins.jpg" alt="cockles-and-fish-skins" title="cockles-and-fish-skins" width="620" height="413" class="aligncenter size-full wp-image-18881" /></p><p>A Welsh cake stack hiding layers of rehydrated seaweed</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/welsh-cakes-rehydrated-seaweed.jpg" alt="welsh-cakes-rehydrated-seaweed" title="welsh-cakes-rehydrated-seaweed" width="620" height="414" class="aligncenter size-full wp-image-18882" /></p><p>Dim Sum beef pasty on a bed of eggs stewed in soy sauce</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/dim-sum-pasty.jpg" alt="dim-sum-pasty" title="dim-sum-pasty" width="620" height="414" class="aligncenter size-full wp-image-18883" /></p><p>and for the rest of us&#8230;.</p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/04/cornish-pasties.jpg" alt="A plate of hot cornish pasties" title="cornish-pasties" width="620" height="413" class="aligncenter size-full wp-image-18884" /></p><p>A plate of cornish pasties.</p><p>Happy birthday boss!</p> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/blogs/04/05/gareth-mapp-birthday-2013/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Your Brand » Your World</title><link>http://www.turquoisebranding.com/2013/walled-garden/walled-garden-branding/03/12/your-brand-your-world/</link> <comments>http://www.turquoisebranding.com/2013/walled-garden/walled-garden-branding/03/12/your-brand-your-world/#comments</comments> <pubDate>Tue, 12 Mar 2013 10:55:44 +0000</pubDate> <dc:creator>Steve</dc:creator> <category><![CDATA[Walled Garden Branding]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18867</guid> <description><![CDATA[
In a world of complex business problems and converging media platforms, <a
title="Homepage » Turquoise Branding" href="http://www.turquoisebranding.com/">Turquoise Branding</a> offers powerful strategy, fresh creativity and innovative design to bring brands to their full potential.
With over 15 years of client-side marketing experience, we&#8217;ve worked with some of the <a
title="Our Clients » Turquoise Branding" href="http://www.turquoisebranding.com/our-clients/">world’s leading brands</a> in (Continue&#8230;)]]></description> <content:encoded><![CDATA[<p><iframe
src="http://fast.wistia.net/embed/iframe/8140b22ce2?autoPlay=true&#038;endVideoBehavior=reset&#038;playerColor=ec1357&#038;smallPlayButton=false&#038;version=v1&#038;videoHeight=349&#038;videoWidth=620&#038;volumeControl=true" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" width="620" height="349"></iframe></p><p>In a world of complex business problems and converging media platforms, <a
title="Homepage » Turquoise Branding" href="http://www.turquoisebranding.com/">Turquoise Branding</a> offers powerful strategy, fresh creativity and innovative design to bring brands to their full potential.</p><p>With over 15 years of client-side marketing experience, we&#8217;ve worked with some of the <a
title="Our Clients » Turquoise Branding" href="http://www.turquoisebranding.com/our-clients/">world’s leading brands</a> in bringing clarity to their message.</p><p>We develop innovative brand solutions through our three core <a
title="Our Services » Turquoise Branding" href="http://www.turquoisebranding.com/our-services/">services</a>:</p><ul><li>Brand Strategy</li><li>Marketing Strategy</li><li>Brand Creative</li></ul><div>These services, combined with our immersive brand development <a
title="Our Process » Turquoise Branding" href="http://www.turquoisebranding.com/our-process/">process</a>, mean that we consistently deliver world-class brand solutions for clients in the <a
title="Broadcast branding portfolio » Turquoise Branding" href="http://www.turquoisebranding.com/category/work/industry-sectors/broadcast-branding/">Broadcasting</a> and <a
href="http://www.turquoisebranding.com/category/work/industry-sectors/telecommunications/" title="Telecoms Branding | Turquoise">Telecoms</a> and <a
href="http://www.turquoisebranding.com/category/work/industry-sectors/corporate-brands/" title="Corporate branding portfolio | Turquoise Branding">Corporate</a> sectors.</p><p>We would love to talk to you about what your brand needs for 2013 and beyond, so if you have the time; drop us a line:</p></div> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/walled-garden/walled-garden-branding/03/12/your-brand-your-world/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Paper Cutting Wonderland</title><link>http://www.turquoisebranding.com/2013/blogs/02/28/paper-cutting-wonderland/</link> <comments>http://www.turquoisebranding.com/2013/blogs/02/28/paper-cutting-wonderland/#comments</comments> <pubDate>Thu, 28 Feb 2013 14:24:20 +0000</pubDate> <dc:creator>Greta</dc:creator> <category><![CDATA[Blogs]]></category> <category><![CDATA[Inspiration]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18807</guid> <description><![CDATA[Artists who create intricate handmade works - simply from paper!]]></description> <content:encoded><![CDATA[<p>It is always a visual treat to discover the work of artists creating works which are as much visual as they are tactile – handmade simply from paper!</p><p>In the hands of these visionary and meticulous artists gifted with a talent for minute detail, paper becomes a medium out of which lines, forms and stories can be patiently carved, cut, folded, sculpted and brought to life by means of the simplest techniques: cutting and folding.</p><p><iframe
width="620" height="349" src="http://www.youtube.com/embed/dzMN0TTpblg?feature=oembed" frameborder="0" allowfullscreen></iframe></p><p>Paper cutting is an art form which first originated in China. Today, artists and designers from every corner of the world bring to it the influence of visual representation and storytelling in their culture, in addition to their own personal expression of life experiences.</p><p><iframe
width="620" height="465" src="http://www.youtube.com/embed/ssSbwFI68rI?feature=oembed" frameborder="0" allowfullscreen></iframe></p><p>Here is a collection of inspiring paper-cut art pieces and illustrations from various artists who have perfected their craft and brought its magic touch to the world of digital media.</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/elsa-mola-paper-cutting1.jpg" alt="Examples of paper-cutting by Elsa Mola" title="elsa-mola-paper-cutting" width="620" height="428" class="alignleft size-full wp-image-18823" /><br
/> <a
href="http://elsita.typepad.com/" title="Elsa Mola Website" target="_blank">Elsa Mola</a> (Cuba/USA)</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Karen-Bit-Vejle-paper-cutting-11.jpg" alt="Example of paper-cutting by Karen Bit Vejle" title="Karen-Bit-Vejle-paper-cutting-1" width="620" height="413" class="alignleft size-full wp-image-18825" /><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Karen-Bit-Vejle-paper-cutting-21.jpg" alt="Examples of paper-cutting by Karen Bit Vejle" title="Karen-Bit-Vejle-paper-cutting-2" width="620" height="179" class="alignleft size-full wp-image-18826" /><br
/> <img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Karen-Bit-Vejle-paper-cutting-2.jpg" alt="Examples of paper-cutting by Karen Bit Vejle" title="Karen-Bit-Vejle-paper-cutting-2" width="620" height="448" class="alignleft size-full wp-image-18816" /><br
/> <a
href="http://papercutart.no/" title="Karen Bit Vejle Website" target="_blank">Karen Bit Vejle</a> (Denmark)</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Aoyama-Hina.jpg" alt="Examples of paper-cutting by Aoyama Hina" title="Aoyama-Hina" width="620" height="405" class="alignleft size-full wp-image-18811" /><br
/> <a
href="http://www.flickr.com/photos/37051688@N00/" title="Aoyama Hina's photostream on Flickr" target="_blank">Aoyama Hina</a> (Japan)</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Kevin-Stanton-papaer-cutting-1.jpg" alt="Examples of paper-cutting by Kevin Stanton" title="Kevin-Stanton-papaer-cutting-1" width="620" height="720" class="alignleft size-full wp-image-18817" /><br
/> <img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Kevin-Stanton-paper-cutting-2.jpg" alt="Examples of paper-cutting by Kevin Stanton" title="Kevin-Stanton-paper-cutting-2" width="620" height="302" class="alignleft size-full wp-image-18818" /><br
/> <a
href="http://kevinjaystanton.com/" title="Kevin Stanton Website" target="_blank">Kevin Stanton</a> (USA)</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Kako-Ueda-paper-cutting-1.jpg" alt="Examples of paper-cutting by Kako Ueda" title="Kako-Ueda-paper-cutting-1" width="620" height="465" class="alignleft size-full wp-image-18813" /><br
/> <img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Kako-Ueda-paper-cutting-2.jpg" alt="Examples of paper-cutting by Kako Ueda" title="Kako-Ueda-paper-cutting-2" width="620" height="283" class="alignleft size-full wp-image-18814" /><br
/> <a
href="http://www.kakoueda.com/" title="Kako Ueda Website" target="_blank">Kako Ueda</a> (Japan)</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Andy-Singleton-paper-cutting-1.jpg" alt="Examples of paper-cutting by Andy Singleton" title="Andy-Singleton-paper-cutting-1" width="620" height="415" class="alignleft size-full wp-image-18809" /><br
/> <img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Andy-Singleton-paper-cutting-2.jpg" alt="Examples of paper-cutting by Andy Singleton" title="Andy-Singleton-paper-cutting-2" width="620" height="341" class="alignleft size-full wp-image-18810" /><br
/> <a
href="http://andy-singleton.squarespace.com/" title="Andy Singleton Online Portfolio" target="_blank">Andy Singleton</a> (UK)</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Sarah-Dennis-paper-cutting-1.jpg" alt="Examples of paper-cutting by Sarah Dennis" title="Sarah-Dennis-paper-cutting-1" width="620" height="301" class="alignleft size-full wp-image-18819" /><br
/> <img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Sarah-Dennis-paper-cutting-2.jpg" alt="Examples of paper-cutting by Sarah Dennis" title="Sarah-Dennis-paper-cutting-2" width="620" height="311" class="alignleft size-full wp-image-18820" /><br
/> <a
href="http://sarah-dennis.co.uk/Paper-cutting" title="Sarah Dennis website" target="_blank">Sarah Dennis</a> (UK)</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/blogs/02/28/paper-cutting-wonderland/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>New Standard For London Television</title><link>http://www.turquoisebranding.com/2013/blogs/02/14/new-standard-for-london-television/</link> <comments>http://www.turquoisebranding.com/2013/blogs/02/14/new-standard-for-london-television/#comments</comments> <pubDate>Thu, 14 Feb 2013 11:48:26 +0000</pubDate> <dc:creator>Steve</dc:creator> <category><![CDATA[Blogs]]></category> <category><![CDATA[Transmedia]]></category> <category><![CDATA[broadcasting]]></category> <category><![CDATA[Old News]]></category> <category><![CDATA[television]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18682</guid> <description><![CDATA[A new local digital TV channel is on it's way to Britain's capital.]]></description> <content:encoded><![CDATA[<p>The <a
title="The London Evening Standard | Website" href="http://www.standard.co.uk/" target="_blank">London Evening Standard</a> has won the bid for London’s first local digital TV contract.</p><p>Out of the five media consortia entered into the bid, <a
title="Ofcom | Website" href="http://www.ofcom.org.uk/" target="_blank">Ofcom</a> said that the winning bid had demonstrated &#8220;the greatest understanding of London&#8217;s diverse communities&#8221;, and that &#8220;proposals covered a significant range of subjects and would therefore meet the needs of local communities to the greatest extent&#8221;.</p><p>The new channel will be called <strong>London Live</strong> which Andrew Mullins, Managing Director of The Evening Standard, explains is:</p><p><img
class="alignleft size-full wp-image-18723" title="-andrew_200" src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/andrew_200.jpeg" alt="" width="200" height="252" /></p><blockquote><p><strong><em>&#8221; Because we believe breaking news, relevance and topicality are critical and we want and will encourage all Londoners from across the capital to engage and participate in our news and current affairs programming.&#8221;</em></strong></p></blockquote><p>In an <a
title="Q&amp;A: MD of Evening Standard on launching local TV for London" href="http://www.journalism.co.uk/news/md-of-evening-standard-on-launching-local-tv-for-london/s2/a551968/" target="_blank">interview with Journalism.co.uk</a>, Mullins goes further on this point to explain that:</p><blockquote><p><strong><em>“There will be additional content created at very local level. User-generated content, I know it&#8217;s a buzzword, but we&#8217;ve been talking to people about how we can engage Londoners more readily with video content.”</em></strong></p></blockquote><p>Engaging audiences this way from launch is a smart, forward-facing move as, in <a
href="http://www.turquoisebranding.com/2012/work/10/22/al-aan-launch-new-brand-identity/">our experience</a>, broadcasters who are actively adapting to the new broadcasting paradigm are implementing new strategies for engagement that embrace the new information sharing culture that social media has ushered in.</p><p>Naturally, there’s an inherent challenge represented by the transition from producing, essentially static, news content for print and web to building a living, breathing television channel. Not only are the skill sets substantially different, but so are the audiences expectations from one medium to the other.</p><p>From a branding perspective this poses a number of challenges in terms of how the organisation restructures itself internally to accommodate this new addition to their daily operations as well as how they <a
href="http://www.turquoisebranding.com/2011/work/11/15/stc-brand-guardianship/">communicate what the new brand stands for</a> both internally and externally.</p><p>We’re sure that Andrew and his team are currently inundated with offers of help right now and that they will be carefully scrutinizing what’s on offer to find an agency with proven ability in effective channel positioning. Alongside this they’ll need robust <a
href="http://www.turquoisebranding.com/our-services/">marketing and implementation plans</a>, programming strategy and high quality branding solutions on and off air for the new channel.</p><p>All of these elements have to add up to a brand that has longevity, will stand out in the market and is cost effective and easy to manage in-house following launch.</p><p>We’ll be very interested to see who they partner with and how successful they are in delivering not just a business plan, but a new brand brought to life.</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/blogs/02/14/new-standard-for-london-television/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Bauer Radio &#124; We Think Popular</title><link>http://www.turquoisebranding.com/2013/work/02/13/bauer-radio-we-think-popular/</link> <comments>http://www.turquoisebranding.com/2013/work/02/13/bauer-radio-we-think-popular/#comments</comments> <pubDate>Wed, 13 Feb 2013 16:52:08 +0000</pubDate> <dc:creator>Turquoise</dc:creator> <category><![CDATA[Broadcast Branding]]></category> <category><![CDATA[Featured]]></category> <category><![CDATA[Work]]></category> <category><![CDATA[work-row1-col3]]></category> <category><![CDATA[animation]]></category> <category><![CDATA[Bauer]]></category> <category><![CDATA[Bauer Media]]></category> <category><![CDATA[Bauer Radio]]></category> <category><![CDATA[brand film]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=17967</guid> <description><![CDATA[We created a short film about the opportunities for advertisers with Bauer Radio.]]></description> <content:encoded><![CDATA[<p><iframe
src="http://player.vimeo.com/video/58452914?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="620" height="349" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p><p>CLIENT: Bauer Media PLC<br
/> PROJECT: Promotional Film</p><p>Bauer Media engaged us to create a short film for them which outlines their fantastic reach and understanding of consumer markets throughout the UK and how Bauer Radio can connect advertisers with their target markets.</p><p>We developed a narrative for the film that was able to hit each of the key points that Bauer wanted the film to convey about their offer to advertisers. We were then able to expand upon the imagery contained in the narrative to bring the core messages to life as a lively and engaging animation.</p><p>You can watch the completed film above and take a look at some of the work that went into it below.</p><p><a
href="http://www.turquoisebranding.com/contact/" title="Contact Page | Turquoise Branding">Talk to us</a> if you&#8217;d like to know more about how Turquoise can help you to bring your brand to life.</p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div><h2>Animation Test</h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/sausage-dog-walk.gif" alt="Animation of a happy sausage dog walking" title="sausage-dog-walk.gif" width="620" height="413" class="aligncenter size-full /></p><h2>Concepts and Sketches</h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/01/Bauer-Film-Drawings.jpg" alt="Sketches from the development of the Bauer Radio film" title="Bauer-Film-Drawings" width="620" height="420" class="alignleft size-full wp-image-18489" /></p><h2>Artwork and Illustrations</h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Bauer-Film_Illustrations-media-touchpoints1.jpg" alt="illustrations of a magazine, laptop, mobile and tablet computer" title="Bauer-Film_Illustrations-media-touchpoints" width="620" height="163" class="alignleft size-full wp-image-18747" /><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Bauer-Film_Illustrations-people-designs1.jpg" alt="Illustrations of human characters for the Bauer Media film" title="Bauer-Film_Illustrations-people-designs" width="620" height="342" class="alignleft size-full wp-image-18748" /><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Bauer-Film_Illustrations-rockstar-arm1.jpg" alt="Illustration of a Rockstar's arm for the Bauer Media film" title="Bauer-Film_Illustrations-rockstar-arm" width="620" height="1130" class="alignleft size-full wp-image-18749" /><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/Bauer-Film_Illustrations-stretch-limo1.jpg" alt="Illustation of a modern stretch limo for the Bauer Media film" title="Bauer-Film_Illustrations-stretch-limo" width="620" height="245" class="alignleft size-full wp-image-18750" /></p><h2>Stills</h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/01/Bauer-Film-Frame-1.jpg" alt="The word &#039;TRUST&#039; looms over a colourful animated highway" title="Bauer-Film-Frame-1" width="620" height="349" class="aligncenter size-full wp-image-18490" /></p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/01/Bauer-Film-Frame-21.jpg" alt="A man in a mustard jumper walking his sausage dog" title="Bauer-Film-Frame-2" width="620" height="349" class="aligncenter size-full wp-image-18504" /></p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/01/Bauer-Film-Frame-3.jpg" alt="A woman standing next to the statistic: 27% more connected" title="Bauer-Film-Frame-3" width="620" height="349" class="aligncenter size-full wp-image-18492" /></p><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/01/Bauer-Film-Frame-4.jpg" alt="A happy crowd of people around a banner that reads: 19 million" title="Bauer-Film-Frame-4" width="620" height="349" class="aligncenter size-full wp-image-18493" /></p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/work/02/13/bauer-radio-we-think-popular/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Telecom News Round Up</title><link>http://www.turquoisebranding.com/2013/blogs/02/08/telecom-news-round-up-4/</link> <comments>http://www.turquoisebranding.com/2013/blogs/02/08/telecom-news-round-up-4/#comments</comments> <pubDate>Fri, 08 Feb 2013 16:40:47 +0000</pubDate> <dc:creator>Steve</dc:creator> <category><![CDATA[Blogs]]></category> <category><![CDATA[Interesting]]></category> <category><![CDATA[Old News]]></category> <category><![CDATA[Telecoms]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18700</guid> <description><![CDATA[Here are this weeks most interesting stories culled from the pages of our <a
href="http://paper.li/TurquoiseBrands/1326792392" title="Daily Telecoms Briefing &#124; Turquoise Branding">Telecoms Briefing Daily</a>]]></description> <content:encoded><![CDATA[<p>Here are this weeks most interesting stories culled from the pages of our <a
href="http://paper.li/TurquoiseBrands/1326792392" title="Daily Telecoms Briefing | Turquoise Branding">Telecoms Briefing Daily</a> »</p><h2><a
href="http://www.theverge.com/2013/2/3/3948496/three-uk-promises-lte-without-price-premium" title="Three UK promises to provide LTE without increasing prices | The Verge" target="_blank">Three UK promises to provide LTE without increasing prices</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/3-uk-logo-crop.jpg" alt="3 logo (cropped)" title="3-uk-logo-crop" width="620" height="138" class="aligncenter size-full wp-image-18707" /></p><p>The UK&#8217;s LTE adoption story has been dominated by EE so far — with the upstart network exploiting some spare spectrum to launch its 4G service ahead of the competition — but now Three has stepped up with a major pledge that will make smartphone buyers think twice » <a
href="http://www.theverge.com/2013/2/3/3948496/three-uk-promises-lte-without-price-premium" title="Three UK promises to provide LTE without increasing prices | The Verge" target="_blank">Link</a></p><h2><a
href="http://online.wsj.com/article/SB10001424127887324445904578285401424416238.html" title="Liberty Global to Acquire Virgin Media | Wall Street Journal" target="_blank">Liberty Global to Acquire Virgin Media</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/virgin-media-logo.jpg" alt="Virgin Media logo" title="virgin-media-logo" width="620" height="138" class="aligncenter size-full wp-image-18708" /></p><p>John Malone&#8217;s international cable business Liberty Global Inc. has agreed to acquire U.K. cable-television and Internet provider Virgin Media Inc. for $16 billion, in a deal that may create a stronger rival to market leader British Sky Broadcasting Group PLC » <a
href="http://online.wsj.com/article/SB10001424127887324445904578285401424416238.html" title="Liberty Global to Acquire Virgin Media | Wall Street Journal" target="_blank">Link</a></p><h2><a
href="http://telecoms.cbronline.com/news/chelsea-fc-owner-acquires-23-stake-in-uk-based-truphone-for-70m-040213" title="Chelsea FC owner acquires 23% stake in UK-based Truphone for £70m | CBR Online" target="_blank">Chelsea FC owner acquires 23% stake in UK-based Truphone for £70m</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/truphone-logo.jpg" alt="truphone logo" title="truphone-logo" width="620" height="138" class="aligncenter size-full wp-image-18709" /></p><p>Chelsea football club (FC) owner Roman Abramovich has acquired a 23.3% stake in the UK based global mobile VoIP provider, Truphone for £70m, which values the firm at around £300m. The new funds will be used to expand its businesses in the Netherlands, Hong Kong, Poland, Germany and Spain in 2013 and is also currently negotiating with carriers in other countries to purchase capacity on their networks » <a
href="http://telecoms.cbronline.com/news/chelsea-fc-owner-acquires-23-stake-in-uk-based-truphone-for-70m-040213" title="Chelsea FC owner acquires 23% stake in UK-based Truphone for £70m | CBR Online" target="_blank">Link</a></p><h2><a
href="http://www.guardian.co.uk/business/2013/feb/07/vodafone-revenue-slip-ee-broadens" title="Vodafone suffers revenue slip as EE broadens 4G network | The Guardian" target="_blank">Vodafone suffers revenue slip as EE broadens 4G network</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/vodafone-logo.jpg" alt="vodafone logo" title="vodafone-logo" width="620" height="138" class="aligncenter size-full wp-image-18710" /></p><p>Fierce competition has pushed Vodafone&#8217;s UK business deeper into decline as the UK&#8217;s largest mobile phone operator, EE, has lured high-spending customers with the first 4G network.</p><p>On the day Vodafone reported a 5.2% fall in revenue at its British business during the Christmas quarter, EE thumbed its nose by announcing it had switched on its superfast, fourth generation, mobile internet service in Vodafone&#8217;s home town of Newbury » <a
href="http://www.guardian.co.uk/business/2013/feb/07/vodafone-revenue-slip-ee-broadens" title="Vodafone suffers revenue slip as EE broadens 4G network | The Guardian" target="_blank">Link</a></p><p><a
href="http://www.broadbandchoices.co.uk/news/2013/02/talktalk-fibre-users-increase-by-75pc-050213" title="TalkTalk fibre users increase by 75% | Broadband Choices" target="_blank">TalkTalk fibre users increase by 75%</a><br
/> <img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/talktalk-logo.jpg" alt="talktalk logo" title="talktalk-logo" width="620" height="138" class="aligncenter size-full wp-image-18711" /></p><p>TalkTalk gained 69,000 new customers in the last three months of 2012, while more than 80,000 households now bundle TV with at least one other TalkTalk service, according to the broadband provider&#8217;s latest financial results » <a
href="http://www.broadbandchoices.co.uk/news/2013/02/talktalk-fibre-users-increase-by-75pc-050213" title="TalkTalk fibre users increase by 75% | Broadband Choices" target="_blank">Link</a></p><div
class="dottedLine pngfix" style="margin-bottom:16px;"></div> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/blogs/02/08/telecom-news-round-up-4/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Telecom News Round Up</title><link>http://www.turquoisebranding.com/2013/blogs/02/01/telecom-news-round-up-3/</link> <comments>http://www.turquoisebranding.com/2013/blogs/02/01/telecom-news-round-up-3/#comments</comments> <pubDate>Fri, 01 Feb 2013 17:51:54 +0000</pubDate> <dc:creator>Steve</dc:creator> <category><![CDATA[Blogs]]></category> <category><![CDATA[Interesting]]></category> <category><![CDATA[Telecoms]]></category> <category><![CDATA[facebook]]></category> <category><![CDATA[virgin media]]></category><guid
isPermaLink="false">http://www.turquoisebranding.com/?p=18287</guid> <description><![CDATA[Here are this weeks most interesting stories culled from the pages of our <a
href="http://paper.li/TurquoiseBrands/1326792392" title="Daily Telecoms Briefing &#124; Turquoise Branding">Telecoms Briefing Daily</a> »]]></description> <content:encoded><![CDATA[<p>Here are this weeks most interesting stories culled from the pages of our <a
href="http://paper.li/TurquoiseBrands/1326792392" title="Daily Telecoms Briefing | Turquoise Branding">Telecoms Briefing Daily</a> »</p><h2><a
href="http://www.ameinfo.com/intel-unveils-smartphone-emerging-markets-327262" title="Intel unveils smartphone for emerging markets | AME Info.com" target="_blank">Intel unveils smartphone for emerging markets</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/intel-logo-crop1.jpg" alt="intel log (cropped)" title="intel-logo-crop" width="620" height="138" class="aligncenter size-full wp-image-18662" /></p><p><a
href="http://www.intel.co.uk/content/www/uk/en/homepage.html" title="Intel UK website" target="_blank">Intel</a>, in partnership with integrated communications provider <a
href="http://www.safaricom.co.ke/" title="Safaricom website" target="_blank">Safaricom</a>, has launched a new entry-level smartphone designed for developing markets this week, PC World has reported. The new device, dubbed the <a
href="http://en.wikipedia.org/wiki/YOLO_(motto)" title="Yolo - wikipedia entry" target="_blank">Yolo</a>, is powered by an Atom Z2420 SoC, a 1.2GHz chip based on a 32nm process and boasting support for 1080p video and 8MP image capture » <a
href="http://www.ameinfo.com/intel-unveils-smartphone-emerging-markets-327262" title="Intel unveils smartphone for emerging markets | AME Info.com" target="_blank">Link</a></p><h2><a
href="http://www.humanipo.com/news/3541/SAs-leading-Internet-provider-to-embrace-social-media" title="SA's leading Internet provider to embrace social media | Human IPO" target="_blank">SA&#8217;s leading Internet provider to embrace social media</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/telkom-sa-logo-crop1.jpg" alt="Telkom SA logo (cropped)" title="telkom-sa-logo-crop" width="620" height="138" class="aligncenter size-full wp-image-18663" /></p><p>South Africa’s part state-owned telecommunications company <a
href="http://www.telkom.co.za/" title="Telkom website" target="_blank">Telkom</a> has created accounts on Facebook, Twitter and Linkedin in a bid to connect with customers » <a
href="http://www.humanipo.com/news/3541/SAs-leading-Internet-provider-to-embrace-social-media" title="SA's leading Internet provider to embrace social media | Human IPO" target="_blank">Link</a></p><h2><a
href="http://telecoms.cbronline.com/news/wi-fi-extends-to-11-more-underground-stations-290113" title="Wi-Fi extends to 11 more underground stations | CBR Online" target="_blank">Wi-Fi extends to 11 more underground stations</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/wifi-on-london-underground1.jpg" alt="Graphic of the london underground with the wifi logo emanating from a station stop" title="wifi-on-london-underground" width="620" height="138" class="aligncenter size-full wp-image-18664" /></p><p><a
href="http://www.virginmedia.com/" title="Virgin Media website" target="_blank">Virgin Media</a> continues to roll out Wi-Fi on the <a
href="http://www.tfl.gov.uk/modalpages/2625.aspx" title="London Underground - website" target="_blank">London Underground</a> with 11 new stations receiving access this week.</p><p>While free Wi-Fi will be ending this month, commuters who subscribe to Virgin Media, Vodafone, EE, T-Mobile and Orange will still stay connected for free due to wholesale agreements made in November.</p><h2><a
href="http://www.guardian.co.uk/technology/2013/jan/31/facebook-revenues-mobile" title="Facebook beats revenue expectations with mobile boom | The Guardian" target="_blank">Facebook beats revenue expectations with mobile boom</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/facebook-mobile-ads1.jpg" alt="Close-up of mobile phone screen, showing facebook ads" title="facebook-mobile-ads<br /> " title="facebook-mobile-ads" width="620" height="138" class="aligncenter size-full wp-image-18661" /></p><p>Facebook beat <a
href="http://en.wikipedia.org/wiki/Wall_Street" title="Wall Street - Wikipedia entry" target="_blank">Wall Street&#8217;s</a> expectations on Wednesday, announcing fourth-quarter earnings of $64m (£40.5m) on revenues up 40% to $1.59bn, and announced that mobile revenue had doubled and mobile users exceeded desktop ones. But its shares slid in after-hours trading » <a
href="http://www.guardian.co.uk/technology/2013/jan/31/facebook-revenues-mobile" title="Facebook beats revenue expectations with mobile boom | The Guardian" target="_blank">Link</a></p><h2><a
href="http://online.wsj.com/article/SB10001424127887323829504578271763346783342.html" title="UAE Telecoms May Block BlackBerry Voice Service | Wall Street Journal" target="_blank">UAE Telecoms May Block BlackBerry Voice Service</a></h2><p><img
src="http://www.turquoisebranding.com/wp-content/uploads/2013/02/blackberry-press-conference1.jpg" alt="EO of Blackberry onstage to present the Blackberry 10" title="blackberry-press-conference" width="620" height="138" class="aligncenter size-full wp-image-18660" /></p><p>Research In Motion Ltd. is in last ditch talks with telecom operators in the <a
href="http://www.bbc.co.uk/news/world-middle-east-14703998" title="United Arab Emirates | Country profile | BBC News" target="_blank">United Arab Emirates</a> to provide its BlackBerry Messenger Voice service to customers and avoid launching the new BlackBerry 10 operating system in Dubai without the popular feature. <a
href="http://online.wsj.com/article/SB10001424127887323829504578271763346783342.html" title="UAE Telecoms May Block BlackBerry Voice Service | Wall Street Journal" target="_blank">Link</a></p> ]]></content:encoded> <wfw:commentRss>http://www.turquoisebranding.com/2013/blogs/02/01/telecom-news-round-up-3/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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