Al Aan:
Start The Conversation

Al Aan is a pan-Arab infotainment satellite television station based in Dubai and broadcasting to audiences throughout the Middle East which, since launching in 2005, has positioned itself as a channel dedicated to women – delivering practical, inspirational and informative content across a broad range of genres.

We saw the opportunity for Al Aan to transcend being a channel brand and position itself as a full-fledged media brand. We developed ‘Start The Conversation’ as the new, unifying brand promise that emphasises Al Aan’s positioning as a brand that delivers the most talked-about content and is also able to satisfy the audience’s desire for engagement on a deeper level.