Start The Conversation
Brand Strategy | Brand Identity | Brand Guidelines | Motion Branding
Al Aan is an infotainment channel aimed at Arabic women across the MENA region.
With a strong news proposition, the channel is a focal point for debate and discussion. Through the strong use of social media, Al Aan engages and interacts with viewers unlike any other channel in the region.
We developed a proposition based around discussion and debate:
Start the Conversation.
With a new proposition it was decided to refresh the channel with new and refreshed programming and a new visual identity.