Al Aan:
Start The Conversation

Brand Strategy | Brand Identity | Brand Guidelines | Motion Branding

Al Aan is an infotainment channel aimed at Arabic women across the MENA region.

With a strong news proposition, the channel is a focal point for debate and discussion. Through the strong use of social media, Al Aan engages and interacts with viewers unlike any other channel in the region.

We developed a proposition based around discussion and debate: 

Start the Conversation.

With a new proposition it was decided to refresh the channel with new and refreshed programming and a new visual identity.