Eurovision 2011:
Feel Your Heart Beat

• Who they are
The Eurovision Song Contest is a competition held among the member countries of the European Broadcasting Union (EBU) that has been broadcast every year since its inauguration in 1956.

Following Germany’s win in 2010, the host city and home to the live grand final in 2011 was Düsseldorf.

• What they needed
Every year, the Eurovision Song Contest has a new and distinctive visual identity that reflects the host city and characterises the entire event, from the look and feel of the television coverage to the identity tags for the venue crew.

Brainpool, the company producing Eurovision for host television network NDR, wanted an identity based around the strapline ‘Feel Your Heart Beat’ – in homage to the German singer Lena who made a heart-shape with her hands when celebrating her victory at Eurovision 2010.

• What we delivered
In keeping with the strapline ‘Feel Your Heart Beat’ we created a visual identity that was crafted around a heart-shaped marque, formed out of arcing streaks of multi-coloured light. It was designed to work as both an energetic and uplifting static identity as well as a dynamic and engaging animation for all necessary onscreen graphics.

The new visual identity was applied to everything from CD packaging, brochures, backstage passes and t-shirts to taxi-wraps, buses and building sized banners. We also produced all of the animated on-screen graphic assets that were used for broadcast, including the opening title sequence, stings, lower 3rd straps and a dynamic voting table.

• What happened next
The Eurovision Song Contest Düsseldorf 2011 grand final was broadcast live to over 43 countries with a viewing audience of 125+ million. Around the world viewers expressed their appreciation for the new visual identity through various social networking platforms and on the Eurovision website.

The Eurovision 2011 identity was honoured with an award for innovation at the 13th International Eyes & Ears Awards 2011, and the Rose d’Or for Best Live Event Show at the Global Entertainment Television Festival.