STV:
All The Action

To help STV Sport gain maximum exposure for their exclusive coverage of the 2011/12 season of the Saudi Professional League and to promote advertising opportunities for media partners.

We created a bespoke, media-agnostic visual identity and graphic language for all Saudi Professional League promotions that could be implemented across television, print and the web and conveyed the explosive of the players and the fans for this action-packed sporting season.

This work won gold at PromaxBDA Arabia 2012 for Best Use of Arabic Typography.