Here’s a collection of some of our press clippings that have appeared in print and online about our work with brands.
IPTV: making the most of the ‘unknown unknowns’?
March 30, 2010
How does a marketer realise the potential of a product, when that potential isn’t even understood? If it’s to be the success marketers expect, IPTV probably has to learn and teach us all some new rules.Read
‘Online brand’ or ‘brand online’: is there a difference?
November 30, 2009
‘Online brand’ or ‘brand online’: is there a difference? Back in the day, when the internet was about to be the Next Big Thing, many organisations were unsure of how long this fad was likely to last and whether it was worth their while developing any kind of presence.Read
Brand Health Check: The Independent
November 18, 2009
Few of those on the receiving end of a Brand Health Check face such a dire prognosis as The Independent. Even Denis O’Brien – the second-biggest shareholder in the paper’s holding company, Independent News & Media (IN&M) – is predicting that it will close by Christmas.Read
The Future of Middle East Telecommunications
October 8, 2009
Telecoms World Middle East brings key decision makers of the leading regional operators together to discuss their current position, their growth strategies and how they intend to invest in their future.Read
Brand Dubai: The New Challenge
October 1, 2009
In what has been a truly global recession, few economies have had to contend with the added weight of publicity as Dubai.
There has been a distinct glow of Schadenfreude in reports of ex-pats leaving cars at the airport, building projects being stopped, property prices halving, and businesses hitting the buffers. The Emirates can, and will, protest that reports of its demise have been greatly exaggerated, but facts are facts.Read