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The hard work starts after we hand over the guidelines. Bringing your brand to life involves many people, both internally and externally.

Everyone needs to understand, and buy into, the new brand and the action plan and roadmap for its launch. What they say and do has enormous impact on your customers. And that makes the internal launch of your new brand, and its maintenance, of critical importance.

Here's how we inspire others:
Inductions and Training
Migration Management
Guardianship

Inductions and Training

Knowing how to educate and excite others with our work is one of our most valuable skills. Our training programmes, aimed at internal and external audiences, engage people on all different levels: functional, visual and behavioural.

We create:
Brand Induction Programmes
Brand Training
Internal Communications Campaigns
Brand Clinics
Internal Processes and Procedure Manuals
Handbooks
Brand Films
Bespoke Workshops for agencies designed by discipline

Migration Management

One of the biggest challenges in branding is knowing where, when and how to roll out the new brand. We'll work with your commercial and operational teams to find the answers to these questions and determine the most efficient and effective route to market.

Our work covers:
Touch-Point Mapping
Change Programmes
Financial Modelling and Reporting
Migration Methodologies

Guardianship

All good things must come to an end. Well, actually they don't. We'll continue to work with you to keep your brand on track, evolving and refreshing communications along the way. We'll make sure your brand continues to deliver against audience needs, looks and sounds great and is technically brilliant so you can quickly take advantage of new opportunities.

We offer:
Dedicated Teams
Management Systems
Fast Track Approvals/Feedback
Hotlines
Brand Reviews and Clinics

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