Blinkbox Wants To Change Your Habits

Blog | Broadcasting

Charlie | Tuesday 24th, 2010, 12:00am BST

Blinkbox is a video-on-demand service that’s getting itself in shape to take on the more familiar brand names in the digital distribution market. Launched in 2003 and based in the UK, Blinkbox has just over a million active users and is now looking to partner up with an advertising agency in order to raise its profile to the same levels as LOVEFiLM in the UK and hulu in the United States. Speaking to Pearlfinders about their plans, Advertising & Sponsorship Director for Blinkbox Scott Deutrom explained that they’re aiming to “change viewing habits from traditional TV to digital”. Initially, he said the target audience is primarily “anyone who’s been a physical DVD renter” and who has “spent money on media” that way, with the aim of convincing them to “migrate to digital formats”. In terms of their marketing strategy they’re especially keen to hear from any agency who has an answer to the question

“how do you make a million pounds look like ten million?”

Well, the short answer would probably include the words Social Media Strategy…