Make Your Own Apple iAd

Blog | Telecoms | Web + Social

Charlie | Tuesday 28th, 2010, 12:00am GMT

Want to make an iAd without picking up the phone and calling Apple? Now, you can, at least in principle. Apple has quietly released its first web development tool for its mobile ad unit called iAd Producer. While digital agency types are likely taking a sigh of relief now that they can develop mobile ads for iPhones–and soon for iPads–on their own without Apple’s help, the move is likely also a ploy for Apple to pump ad money to app developers that are increasingly eyeing Google’s Android platform. Until now, Apple had developed iAds in house to make sure the new format got off the ground without hitches. That often meant delays because Apple would have to handle the ads in conjunction with agencies and brands. But now, letting agencies and developers build iAds themselves could mean faster development cycles, meaning more ads and dollars could follow onto the platform faster. More ads could mean more money for developers that choose to continue to make apps for Apple devices. Keeping developers and their apps on Apple devices is key, especially because of Google’s growing dominance in mobile. With more people turning to Android phones, developers could be persuaded to focus on building apps for Google’s platform because of its larger audience. But not if Apple can keep developing for iPhone and iPad lucrative. Continue reading at¬†Advertising Age