Why Do We Follow Brands Online?
Art + Design | Blog | Interesting | Web + Social
The fine folk over at Get Satisfaction have produced a rather enlightening infographic that explores some of the reasons that motivate the average consumer to follow a brand through Social Media. Crucially, the information illustrates the percentage of social media users who are influenced to purchase from¬†brands that they‚Äôve interacted with¬†online. When asked ‚ÄòHas an¬†online experience influenced whether or not you bought a product/service from a brand?‚Äô 97.09% of those surveyed answered ‚Äòyes‚Äô. Whilst on the one hadn this is overwhelmingly positive for those who argue that¬†brands¬†need to engage with consumers¬†online, but there is a subtle area of ambiguity within the question itself. It would be interesting to know how many within that percentage fall into the ‚Äòor not‚Äô aspect of the question, because it‚Äôs here that¬†brands who have invested in Social Media are failing to leverage the opportunities that the platforms provide ¬†and are not able to yield effective ROI for their efforts. Source:¬†Get Satisfaction