BDB | Accentuate The Positive

Walled Garden News

Charlie | Friday 10th, 2012, 12:00am GMT

CLIENT: BDB PROJECT: Rebrand BDB are a leading law firm who specialise in a huge range of legal practice areas, from transport and real estate, to family law and private wealth. They also act as parliamentary agents for the UK government. We were tasked with overhauling the previous identity moving the firm away from the staid and formal brand that they had possessed for some time. We conceived the new identity through employing the creative thought, ‘accentuating the positive’. This is reflected most obviously within the new BDB logotype and the illustrations, which are both visual interpretations of this focus. The repeated shapes in the logotype play on the relationship between positive and negative spaces to create letters. Each drawing is based around a colourful D shape, derived from the BDB logotype, using simple pencil marks to make it the positive aspect of any subject matter. We enlisted illustrator Keith Watts to bring our vision to life. This is all complimented by a vibrant palette of colours. We also developed an extensive literature system to deliver information with clarity, consistency and a cumulative presence overall.

Initial Concepts

Idea Development

Design Development

BDB Logotype

Brand Illustrations

Brand Guidelines

Brand Applications

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