Bircham Dyson Bell (BDB) are a London-based law firm who work with a broad array of clients across a wide range of sectors.

BDB knew that they had to grow as a company, which meant they had to attract another law firm to merge with. But, to the legal world, BDB looked like a company of ‘dusty old lawyers’ who weren’t at all modern and up to date.

From our initial meetings, we knew that this could not be farther from the truth, which meant that the challenge for us was to bring outside perception in line with the contemporary reality of BDB.