The Eurovision Song Contest is a beloved event in the broadcast calendar, attracting an audience of 180 million viewers every year.
Each contest is given a brand new visual identity, inspired by the host city, which characterises the entire event – from the look and feel of the television coverage, all the way down to the identity tags for the venue crew.
Turquoise Branding won the pitch to create the visual identity for Eurovision Song Contest Düsseldorf.
When Lena Meyer-Landrut won Eurovision for Germany in 2010 with Satellite, she famously made a heart-shape with her hands to express her gratitude to the voters. This gesture inspired the Eurovision strapline for 2011:
‘Feel Your Heart Beat’
Brainpool, the producers of Eurovision 2011 for the host television network NDR, wanted an identity that explored this strapline in a meaningful and exciting way.
We wanted our identity to match the energy of the performers on stage, as well as the legions of fans throwing Eurovision viewing parties around the world.
We designed a heart-shaped central mark made from dynamic, multicoloured beams of light that represent the many nations coming together for the contest.
Our identity for Eurovision was applied to everything from CD packaging, brochures, backstage passes and t-shirts to taxi-wraps, buses and building sized banners.
We also produced all of the animated on-screen graphic assets that were used for broadcast, when the Eurovision Song Contest Düsseldorf 2011 Grand Final was broadcast live to over 43 countries reaching an audience of over 125 million viewers.
“The Eurovision brand had a high quality and vibrant look across all media, thanks
to Turquoise Branding.”
Adrian Stumpf, Producer, Brainpool
Eurovision 2011 has won:
Special Prize for Innovation Winner, Eyes & Ears 2011