Industrial Valley is a purpose-built industrial zone inside of King Abdullah Economic City (KAEC), a brand new city state taking shape along the Eastern shores of The Red Sea, and the largest privately-funded new city in the world. Industrial Valley occupies a full third of KAEC’s total land area, and has been designed to serve businesses across six major industry sectors, including Logistics, Pharmaceuticals, and FMCG.

When we were appointed to create the brand identity for Industrial Valley, we were already immersed in the world of KAEC, having created the master brand for KAEC itself as well as a ‘house of brands’ architecture and identity system for the many housing and commercial developments being built within the city.