The Monaco Grand Prix is a Formula One race which has been held annually since 1929 on the Circuit de Monaco, described as “an exceptional location of glamour and prestige”.

BBC Sport have covered the race for many years, and to set the tone and heighten audience anticipation they have regularly produced a short promo to air at the start of the day’s coverage.

We were appointed to conceptualise and create the on-air promo for BBC Sports coverage of the F1 Monaco Grand Prix 2011.