Orbit Showtime Network (OSN) is a subscription-based entertainment platform that offers movies, sports and TV shows to audiences across the Middle East and North Africa.

OSN was created out of a merger in 2009 between Bahrain-based Orbit Communications Company and Showtime Arabia. Following the merger, OSN rebranded their on-air identity – but when the new identity was applied in off-air advertising spaces it became highly problematic for them.

We were appointed by OSN to develop their brand identity so that it would work as effectively out in the world as it did on television screens.