Made For You

Brand Audit | Brand Positioning | Naming | Brand Strategy | Brand Identity | Tone of Voice | Brand Guidelines | Corporate Comms | Launch Strategy

Building a powerful union

GO is a Maltese quad-play telecoms service provider that provides mobile, fixed line, internet and TV services. We created a dynamic brand identity that communicates the multiple strands of the brand’s offer whilst giving it room to grow and diversify.

The challenge

GO is the result of a merger between Maltacom, Maltanet, Multiplus and Go Mobile that was designed to consolidate each of their individual lines of business into a one-stop telecoms shop. Our brief was to capture the new brand’s broad offer and position it as Malta’s leading quad-play service provider.

Keeping things simple

We decided to keep things simple in light of the brand’s diverse offer. We proposed the ‘Go’ from Go Mobile as a succinct and iconic name for the new brand. Go has an active and dynamic quality as a word and naturally lends itself to a multitude of creative executions across the visual and verbal brand.

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The outcome

We created a bold logotype using a strong typeface and a vibrant colour palette that would represent a confident and inviting new world for the brand to evolve within.

The bold typographic shapes of the logotype became a window that could house different imagery and express the unlimited possibilities of Go’s service offering. Campaign imagery was graded with a vibrant orange reflecting the colours found in the natural sandstone of the island. 

Design Week Benchmarks:

Telecommunications – Winner