Saudi Telecom Company (STC) is the national telecoms service provider in the KSA, with a subscriber base of 27 million customers domestically, and over 160 million subscribers internationally in territories that include Kuwait, India, Malaysia, Turkey, South Africa, and Bahrain – making STC one of the of the most prominent telcos in the world.

Turquoise delivered a comprehensive rebrand for STC in 2007 – positioning them as a global multi-play operator with a dynamic new name and visual identity, and in 2010 we were invited back by STC to reposition and reinforce their brand in response to changes within the Saudi telecoms market and a sharp rise in competition.