The NEXT Powerbrands Festival is a pioneering initiative aiming to build brand value; whilst exhibiting the finest marketing talent within Saudi Arabia. This event looks to engage, educate and encourage, brand potential and capability.
By setting this new standard of awareness, the NEXT Powerbrands Festival aims to empower and inspire the next generation of marketeers within the Kingdom
“The next brand played a key role in our ambition to place Saudi Creativity on a global stage and highlight our nation's growing, world-class creative talent.”
Fahd Hamidaddin CCO, KAEC
The NEXT Festival is a new and dynamic, forward-thinking initiative, specifically designed to attract professionals from the world of marketing and media – the creative leaders, the thinkers and the doers, across a wide range of industries within Saudi Arabia and surrounding countries.
Turquoise were challenged to deliver a unique identity solution that would embody the spirit of creativity and strike a chord with its target audience. We created a simple yet bold, dual language logotype that sits against a clear descriptor, bringing both clarity and relevance to the name and brand.
The NEXT logotype contains a distinctive ‘X’ letterform, which became the vehicle for endless creative expression within the identity. We created a number of ‘X’ visual assets containing a variety of bold colours and patterns that provides a great deal of flexibility within brand communications while maintaining a fresh, modern look and feel.