Eurovision 2012:
Light Your Fire

Following the success of the identity we created for the 2011 Eurovision Song Contest, we were invited by Brainpool to develop the new identity for the Eurovision Song Contest 2012, which was held in the city of Baku, Azerbaijan.

We took ‘The Land of Fire’ as our creative starting point for developing the new identity as it gave us a creative concept with both local significance and international appeal. The identity is imbued with what’s best about Eurovision as a contest and an event – it’s engaging, dynamic, warm and an energetic sense of fun.