Turquoise

BBC
The Traitors

Brand Identity | Broadcast Graphics | Visual Identity

HIGHLAND HUNGER GAMES

Dubbed the “Highland Hunger Games” by The Guardian, The Traitors features 22 contestants, whisked away via steam train to a beautiful Scottish castle, fighting to win up to £120,000.

Selected early on, the three ‘traitors’ are secretly tasked with ‘murdering’ their fellow contestants, whilst the remaining ‘faithful’ are charged with working out who they are.

THE CHALLENGE

Studio Lambert are the creators of some of the most innovative and popular unscripted shows, both on our screens in the UK and across the world.

The Traitors is our second collaboration with them, after working on The Circle in 2019, and is broadcast on BBC One in a prime time slot.

THE OUTCOME

The visual identity we created focuses on the identities of The Traitors themselves. It is a modern day take on the murder mystery genre we all know and love, with a hint of gothic Victoriana thrown in for good measure.