STV:
Precision Sports

STV Sports wanted to reignite their audiences imagination and remind them that they had all of the best sports coverage in the KSA.

We developed a new brand identity for the channel that combines stunning sport imagery with integrated, on-screen analysis – keying into the cutting-edge appetites of the ‘playstation generation’. We developed a fully dynamic programme presentation and promotion system installed fully on VIZRT.

Our work on STV Sports won Silver at the PromaxBDA Arabia awards in 2011 for Best On-Air Ident.